TikTok is introducing a fresh option that permits them to cut down on the amount of AI-created media appearing in their streams. This step comes as the company disclosed that it presently contains in excess of 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the following weeks before a full-scale launch. This advancement aligns with a rise in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A considerable share of this content is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is often absurd or bizarre.
“We know from our community that many people enjoy content made with AI tools, from digital art to science explainers, and we aim to give people the ability to see more or less of that, according to their own likes,” stated a platform representative.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its service identified as AI-generated. In total, more than 100 mn videos are submitted to the platform each day, making clips made by AI a minor percentage of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the amount of artificial media they see by using the topic control feature in the application and selecting the AI content topic. Other topics that are already be controlled under the setting encompass politics, clothing, cosmetics, and dance.
Platform Guidelines
The platform’s rules mandate users to label lifelike AI-made content, and it prohibits dangerous fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the platform will now apply an artificially created watermark to content made using its own AI tools, or flagged by an cross-platform project for identifying content made by AI. This step is aimed to deter users from seeking to bypass the tagging system.
Responsible AI Funding
TikTok is furthermore launching a two million dollar educational fund for experts and groups to create educational content about ethical AI use. This initiative will assist non-profit groups specializing in teaching coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, amid controversy over intentions to make redundant a large number of safety staff in Britain. It is expected to eliminate a significant number of roles in its content moderation department in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most graphic content ahead of it is viewed by people. The company reported a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”
